Tuesday, April 19, 2011

Slow Food


Slow Food began in Italy with the founding of its forerunner organization, Arcigola, in 1986 to resist the opening of a McDonald's near the Spanish Stepsin Rome.[1] In 1989, the founding Manifesto of the international Slow Food movement was signed in Paris, France by delegates from 15 countries.[2] This was done not so much a protest against the restaurant chain as a protest against big international business interests.
The Slow Food organization spawned by the movement has expanded to include over 100,000 members with chapters in over 132 countries. All totaled, 800 local convivia chapters exist. 360 convivia in Italy — to which the name condotta (singular) / condotte (plural) applies — are composed of 35,000 members, along with 450 other regional chapters around the world. The organizational structure is decentralized: each convivium has a leader who is responsible for promoting local artisans, local farmers, and local flavors through regional events such as Taste Workshops, wine tastings, and farmers' markets.
Offices have been opened in Switzerland (1995), Germany (1998), New York City (2000), France (2003), Japan (2005), and most recently in the United Kingdom and Chile. The head offices are located in Bra, near the famous city of Turin, northern Italy. Numerous publications are put out by the organization, in several languages. In the US, the Snail is the quarterly of choice, while Slow Food puts out literature in several other European nations. Recent efforts at publicity include the world's largest food and wine fair, the Salone del Gusto in Turin, a biennial cheese fair in Bra called Cheese, theGenoan fish festival called SlowFish, and Turin's Terra Madre ("Mother Earth") world meeting of food communities.
In 2004, Slow Food opened a University of Gastronomic Sciences[3] at Pollenzo, in Piedmont, and Colorno, in Emilia-RomagnaItaly. Carlo Petrini and Massimo Montanari are the leading figures in the creation of the University, whose goal is to promote awareness of good food and nutrition.

[edit]Objectives

The Slow Food movement incorporates a series of objectives within its mission, including:
From time to time, Slow Food intervenes directly in market transactions; for example, Slow Food was able to preserve four varieties of native American turkey by ordering 4,000 of their eggs and commissioning their raising and slaughtering and delivery to market[citation needed].

[edit]Impact

It is difficult to gauge the extent of the success of the Slow Food movement, considering that the organization itself is still very young. The current grassroots nature of Slow Food is such that few people in Europe and especially the United States are aware of it.
Statistics show that Europe, and Germany in particular, is a much bigger consumer of organics than the US.[4] Slow Food has contributed to the growing awareness of health concerns in Europe, as evidenced by this fact, but on society as a whole, Slow Food has had little effect. An example of this is the fact that tourists visit Slow Food restaurants more than locals, but Slow Food and its sister movements are still young. In an effort to spread the ideals of anti-fast food, Slow Food has targeted the youth of the nations in primary and secondary schools. Volunteers help build structural frameworks for school gardens and put on workshops to introduce the new generation to the art of farming.

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